Is it possible to escape our modern, polluting society? Look deep within, free yourself. Unleash your Alter-Eco! and join Local as we strive to revive the lost art of Sustainable surf n’ skate culture.

Sustainability

Sustainability is the founding principle behind Local’s unprecedented action sports business model. The Local team has designed virtually every aspect of the business to minimize environmental impact, and we make a valient effort to improve the world by contributing to organizations that help restore humanities adverse effects on the planet. Below is our experience searching for fair-trade hemp, the most sustainable clothing fiber in the world. Check it out…


Community

Local is committed to strengthening communities. We form bonds with like-minded organizations and others to help make the world a better place. We like to hang with the local folk, and give ‘em hand when we can. As our business continues to grow, we will continually expand our community programs to make positive impact on society. In a our latest efforts to hook-up fellow humanoids, Local has joined forces with Cal Poly Surfrider Foundation, Coast Union High School Surf Team, Monster Skate Series, Huntington Beach Surf Museum, and more.


Local Clothes community outreach includes schools, skate contest, skate parks, and other community projects.

Local co-founder Chad Jackson kickin' down some pocket change to a street musician.

Action Sports

Surfing and skating in the natural environments along California’s Central Coast is what inspired the creation of Local as a sustainable action sports company. To keep the spirit vivified, we recommend you also get your proper dose of surfing and skating around your local scene. And when you do, send us some sick shots of you and your buds blowin’ up. Your crew might just make the team.

Local big wave surfer Chad Jackson riding one of Nature's most amazing wonders, the wave.

Local skate team rider Adam Ottenberg boosting over the Enviro Beach cart pre solar panel install. Big Sur Skate mission during Hwy 1 closure.


Local surfer Hank Gaskell lays down smooth carve in Nicaragua.
Local Clothing surfer jimmy herrick blowing the lip of an innocent santa-cruz wedge.


Local's graphic sensei boosting between the twin palms at the cayucos skate ramp.

Local FAQ

  • “What is Local?”

    Local is a group of bold outdoor athletes that make sustainable products for the action sports industry.

  • “What kind of sustainable products?”

    The Local team makes organic cotton clothing using cutting-edge environmentally friendly technology. We also offer a full line of ultra-eco hemp clothing, hemp surfboards, bamboo skateboards, and other accessories such as hemp beenies, frisbees, walllets, hackies, biodegradable stickers, (recycled paper, soy ink) posters, and more.

  • “Eco business? What’s with the Skull?”

    The Earth Skull symbolizes the natural cycles of life and the balance of opposing universal forces. It personifies the concept to “Live bold and die naturally”. We use it as our logo because Local products perform great and decompose naturally.

  • Where can I find your stuff?

    At One Way Boardshop in San Luis Obispo, Santa Maria, and Ventura. Cowboy Surf Shop in Half Moon Bay, and Rock n’ Fig Surf Shop in Huntington Beach. If you can’t get there, try our online store (work in progress).

Mission

The Local warehouse at night in Santa Margarita, Ca. Home base of the most sustainable surf and skate clothing company to date.
At Local we value nature, sustainability, community, and healthy living. Our business is here to help unite people with noble causes, inspire youth to create a better world for future generations, and set the standard for sustainable business in the 21st Century. Years ago we formed Local to create an outlet for sustainable action sports apparel, boards, and other accessories. We didn’t find too many businesses like this around back then, and we’re happy to undergo the trials and tribulations of building a truly sustainable surf n’ skate company. See Full Story.



Local’s Only